Trade PR Specialist – Account Manager or Senior Account Manager

Job Description

London, hybrid
2 stage interview process

Reports to the Account Director

Food & beverage (foodservice/retail/grocery)

£37-42k Account Manager
£43-47k Senior Account Manager

About the Role

KRG is delighted to be recruiting for a Trade PR Specialist (Account Manager or Senior Account Manager) on behalf of a leading, certified B-Corp PR agency. This is a fantastic opportunity for an experienced PR professional to join the agency’s trade team, working with high-profile food & beverage clients across foodservice, retail, and grocery sectors.

If you have a strong background in B2B and trade PR, excellent industry contacts, and a passion for driving impactful campaigns, this role could be your next career move.

Key Responsibilities

• Client Relations:
• Act as the primary client contact, managing a portfolio of high-profile food & beverage accounts. The majority of which are long-term, retained accounts.
• Develop and implement strategic trade PR campaigns, tailored to client objectives.
• Ensure exceptional client service through consistent communication and proactive updates.
• Media Relations:
• Build and nurture relationships with key trade and B2B journalists, particularly in foodservice, retail, and grocery.
• Create and pitch compelling narratives to secure impactful media coverage.
• Stay informed about industry trends to identify opportunities for client exposure.
• Serve as day-to-day contact with journalists and influencers on client’s behalf.
• Confidently answer journalist and influencers’ questions, coordinate requests for product and interviews and provide useful information. Add strategic context, offering competitive comparison and long-term corporate positioning.
• Thorough knowledge of target media, and sharing that knowledge with junior staff.
• Campaign Management:
• Plan, execute, and evaluate creative trade PR campaigns, ensuring measurable results.
• Write and edit press releases, feature articles, and other media content.
• Collaborate with creative teams to deliver innovative campaign materials.
• Team Leadership:
• Mentor and support junior team members, fostering professional growth and high performance.
• Delegate effectively, ensuring smooth delivery of projects within deadlines.
• Event Management:
• Coordinate and manage trade events, product launches, and press briefings.
• Represent clients at key industry events, enhancing their visibility and influence.
• Performance Analysis:
• Track and report on campaign success, providing data-driven insights to clients.
• Propose optimisations and future strategies based on results.

Candidate Profile

We are looking for candidates with:

• Proven PR experience at Account Manager or Senior Account Manager level, within a PR agency.
• A strong background in B2B and trade PR, specifically within foodservice, retail, or grocery sectors.
• Established media relationships with key UK trade publications, chefs and journalists.
• Exceptional writing, editing, and communication skills.
• A strategic mindset with the ability to balance creative thinking and results-driven approaches.
• Strong organisational and project management skills, with experience managing multiple accounts.
• A collaborative and proactive approach to team and client relationships.

What’s on Offer

• This role comes with an excellent package, including:
• Wellness hours, 4pm Friday finishes, and core office hours to promote flexible working.
• 23 days holiday (increasing with service), plus bank holidays, plus Christmas shutdown.
• Enhanced maternity, paternity and adoption leave.
• Discretionary bonus scheme, new biz bonuses, profit share bonus, rail cards, season ticket loans etc.
• Vitality private health care – optional but encouraged.
• A focus on employee wellbeing – planned ‘quiet time’ with no interruptions, encouraged to not work outside of standard hours, no eating at your desk policy, planning for unplanned conversations etc.
• Six-weekly feedback sessions, feedback on campaigns, office perks and general thoughts and feelings.
• Mental health trained managers with mental health champions in each of their 3 UK offices.
• One-to-one sessions with an external life coach.
• Monthly social events on the house.
• Dedicated training academy.
• A collaborative team culture in a modern central London office.

How to Apply

If you’re an experienced trade PR professional with a passion for the food & beverage sector and the skills to thrive in this dynamic role, we’d love to hear from you.

To apply, please apply directly to this advert or reach out to milly@krg.co.uk to discuss further.

Job Type: Full-time

Pay: £37,000.00-£47,000.00 per year

Additional pay:

• Bonus scheme
• Performance bonus

Benefits:

• Company events
• Enhanced maternity leave
• Enhanced paternity leave
• Free or subsidised travel
• Health & wellbeing programme
• Transport links
• Work from home

Schedule:

• Monday to Friday

Work Location: Hybrid remote in London SE1 8ND