Job Description

Are you as passionate about marketing as we are? Our Marketing team is growing and we have a fantastic opportunity within our well-established and growing equipment rental Company for a Head of Marketing to contribute to the success of our marketing strategy and successfully lead the Marketing department.

What you’ll do:

• Develop and execute the Company’s marketing strategy focusing on business growth.
• Lead the marketing department, set clear objectives and provide support and guidance.
• Liaise with the Sales Director and Sales team to keep well informed of the marketplace and implement marketing campaigns.
• Develop and manage advertising campaigns, monitor progress, analyse and provide performance insights and recommend improvements.
• Manage the design and communication of new product literature to customers and staff.
• Oversee the branding of products, to include livery upkeep and style.
• Oversee email marketing campaigns, including managing databases and distributing e-shots weekly through platforms such as Mailchimp.
• CRM Management, including reporting on activity and ensuring data accuracy.
• Collaborate with third-party agencies on PPC campaigns and oversee ongoing website development projects.
• Create engaging product videos by capturing and editing content in collaboration with the Sales team.
• Manage social media platforms for all brands, ensuring consistent and engaging content.
• Develop and implement SEO plans to improve search engine rankings and drive organic traffic.
• Oversee website management, including producing and uploading content across all company websites.
• Trade show management – organising trade shows and events related to company promotion.
• Manage and report on marketing department budgets
• Host regular marketing meetings, ensuring company directors are kept up to date with performance.

What you’ll need:

• Excellent knowledge of marketing concepts and principles.
• Excellent copy writing, editing and proofreading skills. Attention to detail is paramount.
• Proficient in MS Office and Adobe Creative Suite.
• Excellent leadership, organisational and time management skills.
• Excellent presentation skills, possessing creative flair and a positive attitude.
• Ability to successfully execute an agreed strategy and present at board level.
• In-depth understanding of digital and social marketing best practices.
• At least 5 years’ marketing experience at a senior level and a relevant degree in Marketing or similar.
• Full valid driving licence to travel between depots and attend events.
• Experience in a similar role within the Equipment Rental, Construction or Engineering industry would be advantageous.

KDM Hire is a professional and dynamic business which has grown to become one of the UK and Ireland’s leading equipment rental companies. With over 30 years of experience within the industry, our passion remains the same to simply do ‘whatever it takes’ to deliver quality equipment and services to our customers.

We take PRIDE in our work, our customers and our company and we look for people that share our values: Positivity, Responsibility, Integrity, Determination, Energy.

To apply click ‘apply’ below and attach a copy of your CV, or visit our website to download a copy of our application form https://www.kdmhire.com/careers/

Hours of work: Monday – Thursday 8.30am – 5pm & Friday 8.30am – 4pm

Location: Cookstown

Salary: Competitive

We are an Equal Opportunity Employer.

Job Types: Full-time, Permanent

Benefits:

• On-site parking

Schedule:

• Monday to Friday

Work Location: In person

Reference ID: GMM-CT-01-25