Digital Marketing Manager (Agency Experience)

Job Description

We are seeking an experienced Digital Marketing Manager with a proven track record in an agency environment.

The successful candidate will play a critical role in driving our digital marketing strategies, leading client campaigns, and fostering business growth. You will manage a diverse portfolio of clients, oversee a talented team, and ensure projects are delivered to the highest standard while achieving measurable results.

JOB SPECIFICATION

Strategic Leadership

• Develop and execute data-driven digital marketing strategies aligned with client objectives.
• Serve as a senior point of contact for key clients, providing strategic insights and leadership.
• Identify opportunities to optimise campaigns and implement new strategies to drive ROI.

Team Management

• Lead and mentor a team of digital marketing professionals, ensuring professional growth and high performance.
• Collaborate with creative, content, and technical teams to deliver cohesive campaigns.
• Oversee resource allocation and manage team workload to meet deadlines.

Campaign Management

• Marketing Strategy – Plan and execute multi-channel digital campaigns, including SEO, PPC, social media, email marketing, and content.
• Analytics and Reporting – Completing monthly client marketing reporting. Analysis of campaign performance and generating actionable insights to refine strategies.
• Account Management – Managing communications with clients and building relationships with clients, acting as a trusted advisor.
• PPC Advertising – Managing pay-per-click advertising campaigns across different platforms (AdWords, Microsoft Ads, Facebook, LinkedIn, Twitter etc).
• Social Media Management – Creating social media updates and management of paid social advertising across multiple client accounts.
• Content Marketing – Producing quality content (blogs, social posts, email content, landing page content) across different sectors.
• E-mail Marketing – Creating and distributing email marketing campaigns.
• Marketing Automation – Planning and setting up marketing automation journeys for clients using systems like Pardot and Klaviyo.

REQUIRED SKILLS

• Minimum of 7+ years of digital marketing experience (primarily in an agency setting).
• Proven track record of managing high-value client accounts and delivering measurable results.
• Experience leading a team.
• Experience managing budgets, and optimising marketing spend.
• Strong knowledge of current digital marketing trends, tools, and techniques.
• Relevant certifications (e.g. Google Ads) are a plus.
• Google Analytics experience
• Google Ads experience.
• Meta Ads experience.
• Experience with email marketing platforms such as MailChimp, Pardot, Klaviyo.
• Experience with WordPress and other website content management systems.
• Spelling and grammar must be to a good standard.
• Social media management experience.
• Experience multi-tasking, handling deadlines and multiple responsibilities.
• Willing to learn and get stuck in with a small growing company. It will be a varied role and a chance to get involved with lots of different areas of marketing.

Please note: This is an office-based role. Please do not apply if you are not within a commutable distance to our office located PR4 2PR.

Salary: From £30,000 to £38,000 (salary depending on experience)

Hours: 37.5 hours per week

Extras:

• Bonus scheme.
• Holiday rewards are based on the length of service.
• Opportunities for professional development and growth.
• Company pension.
• On-site parking.

Ability to Commute:

• Office based at PR4 2PR
• Work Location: In person

The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by the overall business objectives of the organisation.

If selected to go to the next stage, interviews will take place in January 2025

Job Types: Full-time, Permanent

Pay: £30,000.00-£38,000.00 per year

Additional pay:

• Bonus scheme
• Loyalty bonus

Benefits:

• Casual dress
• Company pension
• On-site parking

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Preston PR4 2PR: reliably commute or plan to relocate before starting work (required)

Experience:

• Social Media Content: 3 years (required)
• Google Ads: 3 years (required)
• Digital Marketing: 7 years (required)
• SEO: 3 years (required)

Work Location: In person