Mindshare
Account Director
Job Description
Account Director
Department/Team:
Connections Planning
Role Objective
We are recruiting for an Account Director who is an exceptional and driven media planner, to join our Connections Planning team working on the TJX (TK Maxx & Homesense) & Grow accounts. Grow@Mindshare is an arm of Mindshare that nurtures clients that are often newer to media that want a "agile, lean and faster," approach. Examples of clients within this team include Huel, Liquid IV, Zespri & Villa Maria Wines.
Your role, as one of our more senior planners will be focused on leading the planning and account management across these clients. You will get the opportunity to design exciting, award-winning campaigns as well as work with channel specialists to make those plans a reality. This involves everything from defining the approach to audience, designing the connections plan across both brand & performance using all relevant touchpoints as well as advising on media innovation and measurement. We have strong inter-agency relationships, working closely with creative, PR & experiential and influencer agencies and enjoying senior client exposure. The client offers the opportunity to deliver fresh ideas & push boundaries to continue their business growth. We have a very strong relationship with the client and are often seen as an extension of their team. Mindshare work on the TJX account globally, and whilst this role is UK specific there is a lot of collaboration between the teams.
About the role
You will be expected to demonstrate experience and knowledge in:
- Great stakeholder management with both clients and agency alike (across both junior and senior levels).
- Ability to work with clients to ensure the brief is right with clear and measurable objectives in place.
- An ability to think and work ‘audience first’, translating audience insight into actionable audiences using a host of planning tools and partner data.
- Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required.
- Designing an approach that outlines how and where we will connect with defined audiences in media.
- Designing the connections ecosystem & plan, working closely and collaboratively with channel specialists.
- Day to day management of campaigns as a key liaison between clients and channel specialists.
- Designing measurement & testing frameworks to inform as well as measure and optimise the campaigns.
- Line management of junior member(s) of the planning team.
- Contribution to the wider planning department driving collaboration and knowledge sharing.
- You show a passion for media and the industry with knowledge of the main trends that help to inform your thinking and output.
- You show a breadth of understanding of all media channels and can confidently discuss the role they play within a comms strategy as well as understanding how they are evolving in an increasingly complex and fragmented media landscape.
- You can create a holistic measurement framework that is relevant for the brand and every campaign (setting KPIs, methods i.e., which tool/system, necessary tracking) and plans for adaptation/optimisation).
- You are confident in presenting with passion and conviction, building and nurturing senior client relationships, running all agency team sessions / workshops and collaboratively leading client projects and tackling challenging conversations.
- You are an excellent team player taking the responsibility for working in a collaborative, inclusive way to allow specialists to contribute.
- You demonstrate great attention to detail and a high degree of organisation that leads to successfully managing workflow for self and more junior members of the team.
- You are open-minded, flexible and embracing of agile ways of working.
About the planning department
What we can offer you
- A strong salary commensurate and in-line with relevant experience
- 25 days annual leave and your birthday day off
- Ongoing internal and external training opportunities
- Flexible working
- The opportunity to attend industry conferences and awards nights
- Career and personal progression
- Private Healthcare
- Excellent pension matching structure
Our approach
Working for Mindshare