Desira group plc

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About Company

Desira is a family-owned motor group, founded by John Desira in 1972. Having started as a small garage in South Lopham, Norfolk, Desira Group has expanded over the years and is now one of the largest privately-owned Fiat Dealer groups in the country. Employing over 200 staff, with 8 dealerships acro…

Desira is a family-owned motor group, founded by John Desira in 1972. Having started as a small garage in South Lopham, Norfolk, Desira Group has expanded over the years and is now one of the largest privately-owned Fiat Dealer groups in the country. Employing over 200 staff, with 8 dealerships across Norfolk and Suffolk.

The aim of the company has always been to provide exceptional service and offer fantastic value for money to both our loyal and new customers. With over 49 years of experience, Desira Group has continued to expand with Fiat, Nissan, Citroen, Peugeot, Suzuki, MG, Jeep, Alfa Romeo, Abarth and SsangYong franchises in Norwich, Great Yarmouth, Lowestoft, Diss and Bury St Edmunds.

At Desira Group, we understand how important your car is to you and that’s why we want to make your experience with us as easy and affordable as possible. From finding you your perfect vehicle at an amazing price, to making sure that your vehicle is cared for inside and out by our highly-trained technicians and staff.

We stock a wide range of brand new vehicles and offer over 450 Desira Approved used cars and vans all with a Minimum 12 Months Guarantee. As well as specialising in vehicle sales, we also offer servicing for all makes and models in addition to manufacturer servicing for Fiat, Nissan, Citroen, Peugeot, Suzuki, MG, Jeep, Alfa Romeo, Abarth and SsangYong.

We also stock over one million pounds of car parts and accessories. So you can be sure that whatever you need we can satisfy all of your requirements with a next day delivery service second to none.

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