Kacoo fashion ltd.
Marketing Manager (Maternity Cover 11 months FTC)
Job Description
The Role:
- Manage external marketing agencies: including Paid Social/PPC, Email Marketing and Content Creation agencies.
- Seek out opportunities for influencer collaborations and partnerships across Instagram and TikTok.
- Brief external agencies on video content in-line with key trends to utilise across Instagram and TikTok.
- Consistently update and manage the social media calendars across all brands.
- Brief in homepage/email/social graphics with the wider team in accordance with the marketing calendar and key seasonal launches and promotions.
- Update and remerchandise the website according to key trends and seasons.
- Project management of internal and external campaign and ecommerce shoots including sourcing models and photographers.
- Build and maintain relationships with key stylists and press contacts for gifting/press features.
- Work alongside CEO to develop brand awareness strategy e.g. social campaigns/events etc.
- Organise and plan the marketing promotional calendars alongside the Retail Operations Manager and CEO – including web, social and email promotions.
- Market research and analysis.
- Create marketing reports to share with the CEO on a weekly/monthly basis.
Requirements:
- Existing influencer and PR relationships is essential.
- Knowledge of PPC/Paid Social channels is desirable in order to effectively manage external agency alongside the CEO.
- Experience using TikTok seller centre / TikTok shop is desirable.
- Experience using Shopify or similar e-commerce platform is desirable.
- Experience using Google Analytics.
- Experience organising promotional events such as trade shows.
- Excellent administration and organisational skills.
- Flexible work approach, great communication skills, and confidence to liaise with other departments to get the job done.
- Ability to remain calm under pressure and work to tight deadlines with the ability to manage multiple projects.
- High attention to detail and accuracy.
Job Type: Full-time
Pay: £36,000.00-£40,000.00 per year
Work Location: In person
Reference ID: Marketing Manager (Maternity Cover 11 months FTC)
Expected start date: 01/03/2025