The Rank Group includes leading high street entertainment brands Mecca Bingo and Grosvenor Casinos, with venues across the UK, as well as a thriving digital business with a growing portfolio of bingo, casino, sports and slots brands.

This is an exciting opportunity to join the team at a pivotal point in the strategy and provides a chance to really own the show moving forwards. You’ll quickly get to grips with the USPs of this community brand and take the key pillars around entertainment, engagement, reactive conversation and community engagement forwards in new and exciting ways.

This role supports both the digital and venues business with a core focus therefore being on brand alignment and consistency, whilst being able to recognize and capitalise on the varying interests of our venues and digital customers.

Job Description

As the Social Media Manager, you will be responsible for delivering the social media strategy for the business, with a focus on the Mecca Bingo brand.

This role is both highly creative and analytical and requires someone who is agile and fast thinking to capitalise on reactive opportunities, as well as someone who can be calm and collected to reflect and review data – taking key learnings forwards and evolving the strategy.

You will be part of a small, energetic and collaborative team and will have the support of two execs and you’ll be a person who loves to explore new ideas and test new thinking.

You’ll be eager to immerse yourself in the world of a bingo player and understand their loves, hates, passions, challenges and fascinations. As a result, you’ll constantly be exploring new ways to engage them in our world and make sure our social pages offer conversational, shareable value to them and their networks.

As the Social Media Manager, you will take responsibility for.

• Evolving and optimising all opportunities to create a brand driven community that is one of a kind in the industry and serves to retain and grow customer loyalty and engagement.

• The day-to-day leadership and priorities for the social media team and third-party social relationships both in the UK and in Gibraltar – so the ability to motivate and manage remotely is as important as the understanding of the need to travel reasonably regularly.

• Ensuring that existing strategies work as hard as possible whilst constantly exploring new opportunities to reach, engage and convert customers.

• Building effective relationships across the business including the creative studio, copy team, promo, community management and performance marketing teams.

• Planning a three-month rolling social media content calendar, working with immediate team and design resource to identify key opportunities, promotional messaging and brand priorities to create a well-balanced, customer-centric plan.

• Managing all social media initiatives and social media content / distribution, reach / engagement measurement with a focus on engagement and sentiment, including a robust measurement framework.

• Continually monitoring results and data, evolving the strategy and making recommendations to the wider business around priorities and budgets.

• Working closely with the Head of PR & Content in defining how we use customer facing communications and content to optimise the overall social media strategy and wider content strategy across PR and blog.

Qualifications

• Experience in social media in consumer facing multi-channel business working across retail and digital commercially focused businesses. Regulated industry experience a plus.

• Proven track record in developing and delivering social media marketing and content distribution in a fast-moving multichannel environment or high transactional B2C business.

• The ability to plan, develop, create and execute brilliant consumer content interactions via social media.

• Effective communicator and operator at middle management level, etc

• Excellent influencing skills to ensure positive and effective working relationships.

• Track record in leading and developing small teams.

Additional Information

• Capable of working under pressure and able to set and achieve high standards.

• Resilient to a tee with a restless attitude and strong work ethic.

• Self-confident, with the ability to contribute at senior level.

• A problem solver willing to find new ways around obstacles.

• A passion for customer-centric comms, eager to constantly source insights and test new ideas to delight customers.

• Challenges conventional thinking to remove bureaucracy and unlock innovation.

• Open-minded, flexible and willing to try new ideas, with an entrepreneurial spirit.