Marketing Sponsorship Manager

This is a key opportunity for an ambitious professional with a strong grasp of marketing fundamentals, lead generation and digital marketing to stretch their entrepreneurial and leadership side. This role will be responsible for designing and executing high-impact sponsorship marketing campaigns, generating quality sponsorship leads and working in partnership with the sponsorship team to nurture and convert them.

Candidates need to be hands-on, enthusiastic, ambitious, adaptable, and quick-thinking, with a strong work ethic. This role will work across several fast-scaling events, and will build out both an ABM and wider strategy for key partnership segments. In this fast-paced environment, strong interpersonal skills, a positive and proactive attitude is a must. Along with a background in copywriting, digital marketing, and social media engagement.

KEY RESPONSIBILITIES:

• Response Analysis & Strategy Formulation
• Lead Generation: Building and researching a relevant lead database through partnerships and sourcing; creating dynamic campaigns to attract and begin conversations with potential members and clients.
• Lead Conversion: work with the sponsorship team on nurturing campaigns that will warm and convert leads down the funnel
• Event Budget Management: Creating a budget for the partnership marketing campaign, with clear ROI expectations from the spend.
• Stakeholder & Media Partnership Management: Continually source and maintain positive relations with partners for innovative ways to increase measurable value for the business.
• Site management / SEO/PPC & SEM: Create engaging sponsorship marketing messaging and materials, to improve inbound traffic to the sponsorship pages, alongside creating, monitoring and optimizing PPC campaigns.
• Database Management: Utilise CRM (Salesforce and Hubspot) to generate list build strategies and for reporting.
• Cross department collaboration: Work closely with internal teams, plus external web developers, designers, and other external teams.
• Copywriting and Content: Create dynamic and exciting copy for all marketing material, with creative approach to design
• Social Media & Community: Maintain Customer Engagement online through LinkedIn, Facebook, Twitter (and others) with interesting topic discussions, active participation in conversations online, as well as repurposing and promoting content.
• Line Management & Leadership: No current direct reports, but there is an expectation to contribute to team training schedule and oversee campaign performance and lead on strategy with the production department.

QUALIFICATIONS AND SKILLS:

• Great communication skills both written and verbal.
• Ability to write engaging, customer-centric marketing copy across several industries
• Highly organized, methodical, and process-driven, High level of attention to detail
• Expert in successful negotiation tactics with senior media individuals
• Track record of delivering campaigns/ projects to deadline and budget
• Results-driven – focused on achieving growth plans, with a solutions-focused approach to getting there
• Confidence in Marketing strategy, growth planning and multi-channel execution
• Very strong interpersonal skills – ability to engage and influence a range of people and characters
• English Fluency; UK based essential

We look forward to receiving your application. If you have any questions or require any adjustments please contact us on HR@kisacoresearch.com